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Long before the founder & CEO, Rochelle Alikay Graham-Campbell was a 22-year old college student creating Alikay Naturals™ in her kitchen, she was a consumer. Using the knowledge of the benefits of natural ingredients that she learned from her herbalist YaYa as a young girl in the Caribbean, Rochelle began to formulate products that addressed the needs of her tightly coiled hair as well as her skin care needs. NO petroleum, mineral oil, alcohol, parabens, sulfate or silicones; Alikay Naturals™ products use the healing properties found in natural & organic ingredients to nourish and replenish moisture from inside out.